The thing about surveys...

I use tax software. I had a problem with it and looked to their support site to help solve it. Today I got an email from them asking about my experience and for me "to take a few of my time"...

Here's the thing to me about surveys. If you're not offering some sort of worthwhile incentive for me to take that time to complete your survey, then you're basically left with the people who are either a) so extremely happy with your product that they want to praise you for it (congratulations!) or b) so pissed off that they want to let you and everybody else know that your product or service really missed their expectations -- by a mile.

So then there's me in the middle. It wasn't a great experience and it wasn't horrible either. Seems to me it would be these people that you would REALLY want to know about. "What can we do to improve this guy's experience just a little bit...". I'm really not a discount-driven person, but I would have been more willing to fill out their little service had they offered to file my state and local taxes for me for free next year, or something like that.

Instead, it seems to me, they just catch the extremes...