Old World Social Networking

I had a nicely-dressed, mid-50s gentleman knock on my door this morning and introduce himself as a new financial advisor in the neighborhood. I had never had this happen to me before (for financial services). I smiled, accepted his flyer and said thank-you.

Then I got to thinking about it after he had left. In the Facebook/Twitter/IM/texting/social media world, here's a guy that's going door-to-door to meet people to build his business. I'm impressed and I might even call him. I think surprising people with the old school techniques is very effective. I think both can work concurrently -- they are not mutually exclusive.

Plus, sometimes people (your target audience) just like a face.